Haus of Energy | Pride Event Production
Produced while serving as Director, Events & Partnerships at Wings for Life USA and Founder/Chair of Red Bull’s LGBT Employee Resource Group

Served as lead liaison between Red Bull and the venue for Haus of Energy, a Pride event rooted in ballroom culture and created to honor and celebrate the LGBTQ+ community. The event combined high-energy performance with intentional cultural storytelling, centering Black and Latinx queer voices while aligning with Red Bull’s brand values.

Key Contributions:

• Acted as primary liaison between brand and venue, aligning creative vision with operational needs

• Oversaw event production and run-of-show development

• Managed talent curation and VIP experience, including filmmaker Adam Shankman and celebrity guests

• Created custom digital signage and printed collateral, including live-voting materials for an interactive competition

• Coordinated sponsorships with partner brands for VIP guests and activations

• Developed take-home marketing materials to extend brand impact post-event

• Ensured cultural integrity through collaboration with Black and Latinx LGBTQ+ creatives

Results:

• Successfully bridged Red Bull’s brand goals with authentic, community-centered programming

• Delivered a high-impact, inclusive guest experience that resonated with both community and brand stakeholders

• Strengthened relationships with cultural partners, talent, and venue collaborators

• Elevated Red Bull’s presence within LGBTQ+ nightlife and Pride activations