Red Dress WeHo 2024
Community Legacy | Creative & Strategic Support by Eventure Productions

Eventure partnered with the Los Angeles Sisters of Perpetual Indulgence to help expand and reimagine Red Dress WeHo—a beloved West Hollywood tradition that brings visibility to HIV and AIDS through a day of bold self-expression, fundraising, and celebration.

For the 2024 edition, Eventure supported creative growth by broadening the event footprint across West Hollywood’s Rainbow District, introducing new visual and experiential elements, and securing fresh brand sponsorships to enhance guest experience and nonprofit impact. From the red carpet ribbon-cutting with Mayor John Erickson to multiple bar activations, contests, and fashion moments, Red Dress WeHo honored its community roots while elevating production and reach in support of the Black AIDS Institute and Reach LA.

Key Contributions:

• Expanded event presence by coordinating multiple activations across West Hollywood’s Rainbow District

• Designed and implemented new creative elements including digital signage and immersive brand experiences

• Secured and managed new sponsorship partnerships, enhancing event resources and visibility

• Coordinated talent and community engagement for red carpet moments, contests, and performances

• Worked closely with local nonprofits to align event messaging and fundraising goals

Results:

• Increased community engagement and attendance through diversified event programming

• Strengthened partnerships with sponsors and local businesses, building a foundation for future growth

• Elevated the event’s visibility and cultural impact within West Hollywood and beyond

• Delivered a seamless, high-energy experience that honored the legacy and mission of Red Dress WeHo